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Reasons Why Small Startups Should Run Events
Red Bull is running events. Tesla and Space X are running events. Apple is running events. But how about you? "I’m working/running a small startup. We don’t have the resources or the need to run events yet", ...
How to Build a Strong Event Brand
Running an event here and there can strengthen the image of your brand or attract prospects who can later become your customers. Most companies see events as a good marketing and communication tool.
How to Select the Right Catering Set-Up
When you are organising an event, the manner in which you serve the food is equally important to the actual food you serve. These days, there are countless possibilities. From spectacular live cookings to traditional service at the table.
TIP! - Outsource your Event or Do It Yourself?
You can either opt to organise an event yourself with the help of your colleagues or you can decide to call in an external events agency to do it for you (known as 'outsourcing'). Both choices have advantages and disadvantages.
How to Scale Your Event with These 5 Steps
When running a recurring event, you may discover that scaling is needed. Thanks to increased brand awareness and public interest, you’ll need to expand and grow your event. That’s good news, right?
10 KPIs to Measure the Success of Your Event Strategy
Evaluation is the key point in determining your event strategy’s efficiency. Although considered to be a final step in the planning chain process, measuring the KPIs will greatly influence your actions when managing your next event.
How to Reshape the Behavior of your Attendees
There's no shortage of reasons to plan and run events. Some may want to increase their revenues by selling tickets or raise brand awareness. Others may be interested in growing a community or providing a meaningful networking environment.
