Financial newspapers don't have the sexiest message to convey. Boring exchange rates, analyses, ... And yet, the newspaper El Cronista knew how to surprise its Facebook fans with a spectacular live experience.
That event marketing is extremely powerful will be no news to you. An experience will stay on the minds of your guests far longer than any other type of marketing. That's what they must've thought at the Argentinian newspaper El Cronista, when they invited their Facebook fans to experience the 'economy' from a... stunt plane. This way, experiencing a stock market crash will suddenly become much more terrifying. We would like to bet that these guests will never forget the event nor the newspaper!