80% of the people chooses for an event or service offered by your rivals if they have a better website. 47% leaves your website immediately if it doesn't have an attractive design. 89% feels that design matters.
These are just some of the results of a research by Visible Logic which cannot be ignored. People who visit your event website want to be able to find the right information quickly, and that information also has to be presented in an aesthetically pleasing fashion. Appearances do count.
Since your online presence is part of your brand, the house style needs to be uniform. 81% indicates that this is important for them.
You can find all the results in this infographic: