Two Apps to Electrify Your Event Marketing

Two Apps to Electrify Your Event Marketing

2014, videos started to make a huge impact on the events industry. Research has found that one video is the equivalent of 3,600 web pages, so it is safe to say that people have finally realized the power video can have on their event promotion.

6 Tips to Squeeze Your Event Budget

6 Tips to Squeeze Your Event Budget

If you're organizing an event, then the phrase 'the sky is the limit' rarely applies to the budget. How can you squeeze production costs to get the most out of the budget?

100% Cashless Festival

100% Cashless Festival

The TomorrowWorld music festival in Atlanta in the United States wants to ban cash and debit/credit cards completely from the festival site. Instead, payment will be made using the festival wristband, into which festivalgoers deposit money.

There's More to a Nametag Than You Might Think

There's More to a Nametag Than You Might Think

Nametags seem simple, but are they really? Why do we still so often see unreadable nametags at events? Or guests without a tag? Perhaps it's not as easy as we think. Here's some food for thought as well as tips.

7 Tips for Your Digital Invitations

7 Tips for Your Digital Invitations

Event organizers are opting more and more for digital invitations as a means to send out invites to guests. It makes sense: it's fast, easy and economical. But just what are the do's and don'ts when using email invitations?

10 Methods to Keep the Attention

10 Methods to Keep the Attention

When people listen passively to a presentation, their attention span on average is rarely more than 15 to 20 minutes. This gave rise to the idea to change speakers after 20 minutes. Research now shows that this is a huge misconception.

Events & Technology: Augmented Reality

Events & Technology: Augmented Reality

Augmented Reality (AR) is currently hot in marketing. But what impact does this technology actually have on the event industry? Is this just another cute gimmick or is there more to this electronic gadget?