Florence Center

Florence Center is a large, flexible event venue in Florence, South Carolina, designed to host conferences, conventions, trade shows, banquets, galas, concerts, exhibitions, meetings, weddings and community gatherings. Its facilities combine a convention centre with a 10,000-seat arena, giving organisers a broad choice of spaces for both business and entertainment-led events.

The convention centre includes a 14,355-square-foot Grand Ballroom, a 5,724-square-foot Junior Ballroom that can be divided into four separate rooms, a 5,635-square-foot Mirrored Ballroom that can be arranged as one large space or three smaller rooms, a range of meeting rooms and a 6,000-square-foot outdoor courtyard. These adaptable areas can be configured for theatre seating, receptions, banquets, conferences, exhibitions, training sessions and intimate celebrations. The Grand Ballroom also supports large-scale productions, with built-in lighting, sound, projection screens, digital signage and vehicle access through a same-level roll door.

Event organisers can work with the venue’s dedicated planning team from the initial enquiry through to event delivery. Florence Center provides floor plans, capacity guidance, event coordination, Wi-Fi, upgraded internet options, audio-visual services, digital signage and support for exhibitors. In-house catering is provided by the venue’s exclusive food and beverage partner, with menus, bar services, drinks and staffed hospitality available for weddings, corporate functions and special occasions.

Located near the junction of I-95 and I-20, the venue benefits from free parking, nearby restaurants and more than 3,000 hotel rooms within walking distance. Its combination of scale, adaptable rooms, arena facilities and on-site services makes it suitable for organisers planning events throughout the Pee Dee region and beyond.