Festival Conference and Student Center

Festival Conference and Student Center is a flexible university venue in Harrisonburg, Virginia, offering a range of spaces for meetings, conferences, seminars, receptions and other organised events. Located on the James Madison University campus, the facility combines a professional conference setting with the atmosphere and amenities of a busy student centre.

Event organisers can choose from several room formats to suit different group sizes and event styles. The venue includes a Grand Ballroom, divisible ballroom sections, dedicated conference rooms and additional spaces such as the Highlands Room, Allegheny Room and Drum rooms. This makes it suitable for plenary sessions, workshops, training days, panel discussions, networking gatherings, presentations and social functions.

The building provides a practical base for organisers who need a central location with adaptable layouts. Several rooms support modern meeting requirements, including virtual meeting technology, while the building’s spacious interior and large windows provide natural light and views across the university campus and the surrounding Shenandoah Valley. Food and refreshment options are available on site through the university’s dining facilities, helping organisers plan convenient breaks and informal gathering moments.

The centre is used for university programmes, professional conferences, educational events, alumni gatherings and community functions. Non-university customers can also enquire about renting rooms, with pricing determined by the selected space and booking duration. The venue’s event scheduling team can assist with availability, room selection, reservation procedures and planning requirements, giving organisers a straightforward way to arrange an event in a well-equipped campus environment.