TMAB Business Events
Do business through events - it remains possible!
TMAB Business Events|
1 March 2021

Positive news inspires and motivates, which is why, in times when the media is full of negative news, we like to share the following with you:


Mid-March 2020, the trucks were loaded on that Thursday, ready to leave for Madrid. There, TMAB Business Events annually coordinates the participation of the European Commission and 6 related European organizations in an international fair. And then the bomb fell. BAM! Unload everything back… and sit at home… wait for that corona hit to end.


Or not? We took 4 completely different initiatives, 1 of which became so successful that our 9-person team was able to work full-time again in the autumn: the organization, completely in-house, of virtual conferences. We admit, the luck factor has helped us. At the end of March 2020, a regular customer contacted us, a European medical association: “TMAB, help us, we need to keep in touch with our members more than ever! All large hospital consortia want to consult and learn from each other. We must help and support, inspire and inform them. How can we best do that? "


SWITCH TO VIRTUAL FOR DIFFERENT EVENTS

“Yesterday” we organized live events: from fair organizer to PCO, with VIP packages and training, a wide and at the same time very complementary range of activities. We initially made the switch to virtual for conferences, but recently we also started thinking along with HR specialists for staff parties and team building events, to keep staff motivated and in mutual contact.


TOMORROW BECOMES HYBRID

The question that everyone asks: what will “tomorrow” bring? The technology boost that all generations and all sectors have experienced from corona will certainly leave its mark. Teleworking will no longer be mandatory, but both employers and employees want to keep the benefits: no time wasted in terms of commuting, saving costs in terms of square meters of work space that needs to be equipped and heated, better balance between work and family, etc. We will move us less, including to meetings or conferences.


But when we see each other, it will be extra good! Corona has put our feet on the ground, made us realize that just is good enough. And that was reflected in the few live teambuildings that we were allowed to organize last summer. Just seeing each other among colleagues was oh so good, bad weather could not hurt anyone while drinking a glass in the open air.


Tomorrow will be different, hybrid. With live events but less spectacle, with an audience in the conference room but also at home from the computer, with fairs where you can feel products, but also online exhibition stands, with staff parties, but also meal boxes to enjoy in a family context. We will all be more conscious about travel and budgets, just regaining our freedom will do so much good.

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