Zoho corporation

Zoho is a global business software company that provides digital tools for organisations across many industries. For event organisers, its dedicated Zoho Backstage platform supports the planning, promotion, delivery and analysis of in-person, virtual and hybrid events from one central system.

Organisers can create branded event websites, build agendas, manage speakers and sessions, configure registration forms and sell tickets. The platform also supports discount codes, attendee approval workflows, sponsor coordination and exhibitor management, making it suitable for conferences, trade shows, workshops, seminars, company events and other structured gatherings.

During the event itself, Zoho Backstage helps teams manage check-in, QR code scanning, badges, access to restricted areas and session attendance. Organisers can also use mobile tools to monitor registrations, communicate with attendees and manage operational tasks while the event is underway.

For exhibitions and business events, the software includes floor planning, booth booking, exhibitor profiles, lead capture and tools to improve connections between visitors and exhibitors. It also offers attendee engagement features such as networking, messaging, discussion areas, matchmaking and interactive activities.

After an event, organisers can review ticket sales, revenue, attendance, session performance, polls and other engagement data. Additional options cover event marketing, automated communications, event apps and integrations with other business systems. Zoho Backstage is therefore aimed at professional organisers who need a flexible technology platform for managing the complete event journey, rather than a venue or physical event service.