Van Nelle Fabriek Events
Van Nelle LIVE EVENT TV takes hybrid events to a higher level
Van Nelle Fabriek Events|
26 November 2020

Event makers produce the event, TV makers provide the live broadcast

By linking experienced TV makers with seasoned event managers and event agencies, LIVE EVENT TV will give a new impulse to hybrid events. With this new concept, Van Nelle Fabriek Events offers an alternative for the mediocre to poor viewing figures that webinars and hybrid events usually score.


TV experience Henk van Maanen (van Nelle Fabriek Events) leads to a new concept

It turns out to be extremely difficult to hold the viewer's attention at home. The actual viewing time often turns out to be only 30%. The reason for this is that such meetings are broadcast flat and one-dimensional, without taking into account some iron TV laws. Viewers at home therefore drop out very quickly. In the meantime, they check their e-mail or do something else, ”says Henk van Maanen (Van Nelle Fabriek Events). He used to work in TV and this expertise has led to a new concept for hybrid events: LIVE EVENT TV.


The broadcast for 'home' on screen such as a football match, King's Day or the arrival of Sinterklaas!

LIVE EVENT TV will retain viewers better by combining two very different disciplines (events and TV) under one roof and forging one whole. The starting point is that the perception of the audience in the Van Nelle Factory is completely different from that of the viewers at home.


Henk van Maanen: “Compare this with the TV report of a football match, King's Day or, as an example, the arrival of Sinterklaas. The audience in the port and along the route experiences the event completely differently from the viewers at home. They are welcomed by Dieuwertje Blok from a studio in the harbor well before Sinterklaas arrives. She takes the viewers home to what is going to happen. A reporter in the harbor interviews the nervous mayor, Dieuwertje talks in the studio with children who are going to perform and there is even a camera on the ship so that the children are already at home on the boat before the children in the harbor can see the ship. . During the event, Dieuwertje provides information and questions from the viewers are answered. Of course there is enough time to make a cup of coffee, eat a sandwich or take a stroll.


This allows you to bring an experience to the living room that is at least as attractive as the event itself.

In a similar way we will combine our live events in the Van Nelle Fabriek with a very attractive TV program for your home. ”


Vitamin 'D', the Daylight Studio, refreshing for the presenter and guests and the viewers at home!

The studio where the broadcast for home is presented in is of course a Daylight Studio, because the van Nelle Fabriek is famous for the light that enters. This creates a fresh dynamic for the viewers at home who do not have to look at a dark room all the time.

The studio is located next to one of the many green areas of Van Nelle, so in good weather the setting can also be set up outside on the grass, with the famous Unesco Monument as a backdrop.


A client described this very nicely: “We received a lot of reactions to the daylight in the studio, a relief! We called this the Vitamin D (from Daylight!) Of our event! ”


Digital platform

The Van Nelle Fabriek Events concept also has a well-functioning platform in combination with sub-sessions. Van Nelle Fabriek Events offers the total picture with a wide network of TV and event professionals. Editors, directors, floor managers, technicians, illuminators, cameramen are ready to be deployed to broadcast the event according to the highest standards.


The connection with the Van Nelle Fabriek cannot be lost through our own datacenter

The Van Nelle Factory is well equipped for this new form of hybrid events. The location has 12 rooms with daylight and from large to small. The largest data center in South Holland (SmartDC) is right next to the event location. As a result, LIVE EVENT TV has TV Norm connections, directly to the carriers of the internet without the intervention of a provider that can just go down. In the van Nelle Fabriek, a broadcast does not hang 'by one thread' and the investment in the event and the broadcast is never in danger.

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