Buitenplaats Kameryck
The value of the “Fun Factor” at a business event
Buitenplaats Kameryck|
6 November 2026

The key to more energy, engagement and connection.

What is the value of adding a “fun” element to a business event? Why is this so important, and how do you make sure it fits with the client’s theme and message?


Adding a fun element (or activity) to a conference or other gathering can take the whole experience to the next level. It creates a relaxed atmosphere in which participants feel at ease more quickly and find it easier to connect with others. It also breaks the ice sooner between speakers and the audience, leading to more informal and open interaction.


This element or activity does need to be chosen carefully. It is important that it fits with the theme and message of the day. This is what strengthens the experience. A well-chosen activity gives the event more meaning and ensures that participants remember the gathering for a long time. In short, an event with a suitable activity is a powerful way to increase engagement and get the message across effectively.


Benefits of adding an activity

Improved engagement and information retention: People remember information better when they take part in positive and enjoyable activities.


Positive impact on networking: After a relaxed activity, participants feel more confident about networking. The ice has already been broken, after all.


Positive evaluation of the event: An enjoyable activity has a direct impact on the overall evaluation of the event. A pleasant experience is always appreciated.


Better team dynamics and productivity: By providing new insights, relaxation and collaboration, an activity can contribute to better results within a team.


Focus on connection

In today’s labour market, connection and employee engagement are more important than ever. Company outings are an excellent way to show that employees are valued. The theme of “connection” often plays a central role in this. We see that employers are willing to invest in valuable events with unique activities that contribute to specific goals, such as fostering lasting relationships within a team, improving collaboration or providing new insights.


Our approach

With our extensive experience, spacious 15-hectare venue and more than 20 different activities, we have all the resources and knowledge needed to offer an activity that suits the organisation or group. Whether it is a company outing, an energiser during a long conference day or a closing activity for a gathering, we consider every enquiry individually and provide tailored advice. In doing so, we take into account your wishes, target audience, programme and the aim of the day.


Our aim is always to find a balance between entertainment and relevance, so that participants are informed and inspired. An activity must tie in seamlessly with the event’s message. If, for example, the theme focuses on innovation, a creative team-building activity could be a perfect fit.


We are ready to use our experience and expertise to put together the perfect activity for your next event!

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