Ecco La Luna
80,000 dominoes, one team and a road trip to Malaga
Ecco La Luna|
22 January 2026

300 participants will be working together to build a giant domino course during the Danone Nutricia Kick-off in Málaga!


On January 14th, Ecco La Luna organized a large-scale Domino Experience for Danone Nutricia at the Higuerón Hotel in Malaga. The team-building event marked the start of a four-day kick-off meeting for Danone Spain on the theme of SuNRise.


300 participants, divided into 30 teams, worked together to build a single large domino array using 80,000 dominoes. The final domino show demonstrated the challenges of collaborating on a large scale: not every element held together, and at several points, the chain reaction had to be reactivated.

It was precisely that imperfection that made the experience so powerful. The Domino Experience became a powerful metaphor for collaboration, resilience, and staying focused on one shared goal.


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