Pyred

Pyred is where passion ignites and imagination explodes. Born from the legacy of AVM-SFX, Pyred is the new name for a special effects team that has spent two decades turning ideas into jaw-dropping experiences. Led by Emerson Wellens and Xavier Kosolosky, we live for the moments that make hearts race and crowds erupt in awe.

We don’t just create special effects, we craft emotions, memories, and moments that stay with you long after the lights go down. From epic pyrotechnics to dazzling smoke, sparks, and flame, every effect is designed to thrill. It’s the rush, the magic, and the artistry that drives us. At Pyred, innovation and perfection go hand in hand. We push the limits, blend cutting-edge technology with creative daring, and adapt to every stage, screen, or sky. Our mission is simple: make every show unforgettable. Everything we do starts with curiosity, the drive to push a button no one’s pushed before, to light a moment no one forgets. We have innovation at our core, plus our specialists are trained and certified. They are experienced and hardened by real-world shows where perfection isn’t optional. Armed with a world-class toolkit from brands we trust, we build effects that hit harder, shine brighter, and never fail when the countdown hits zero. From Belgium to Dubai, we carry our craft across borders, bringing the same Pyred precision to festivals, stadiums, rooftops and runways around the world.