21Greene

21Greene is a flexible event venue in SoHo, Manhattan, available to organisers looking for a distinctive setting for pop-ups, brand activations and other creative events. Its street-level position and 25-foot frontage give the space a visible presence, while the facade can open directly towards the street, making it well suited to retail experiences designed to engage passers-by.

The venue offers approximately 5,000 square feet across three levels. The ground floor provides around 3,000 square feet, with 14-foot ceilings, exposed brick, columns and a skylight. A lower level adds approximately 2,000 square feet for storage and event support, and a mezzanine provides an additional area. A freight elevator assists with moving equipment and materials in and out, a useful feature for installations, product displays and event build-outs.

Organisers can consider the space for pop-up shops, product and brand launches, press and media events, fashion presentations, gallery-style displays and intimate dinners. Its open layout allows each booking to be arranged around the event's purpose, whether that means creating a temporary retail environment, presenting a collection or welcoming guests to a small reception. The venue's characterful architectural details offer a backdrop that can be incorporated into a design or adapted with event branding and staging.

Located between Grand and Canal streets, 21Greene is close to the Canal Street subway station, providing access for guests and event teams. AES NYC manages the venue and invites prospective organisers to get in touch to discuss their event and arrange a tour. Floor plans are available to support early planning and layout discussions.