beMatrix

2023 is not only the year of beMatrix's participation in EuroShop, it is also the year in which the thirtieth anniversary of the well-known beMatrix framework will be celebrated. In 1993, the 55 mm frame saw the light of day. This was perfected in 2012 with the invention of the patented b62 frame.

CEOs Stefaan Decroos and Edwin Van der Vennet acquired the original large hole frame system in 2004 and founded beMatrix in the same year. From its head office in Roeselare (Belgium), the company has grown into a reliable partner for the sector. Since 2004, beMatrix's strategy has been built on the same five principles: be the best – be the first – be everywhere – be together – be sustainable.

From February 26 to March 2, 2023, EuroShop will take place in Düsseldorf, Germany. The world's most important trade fair for the retail sector is the ideal opportunity for beMatrix, the Belgian market leader in simple and sustainable stand construction, to launch various innovations. As always, they closely matched the DNA of the Roeselare company.

In 1993, beMatrix introduced the first invisible stand construction system that offers virtually unlimited creative finishing options. The frames – the 'body' – can be used to create any shape – straight or curved – in any size. The walls, floors and ceilings also flow seamlessly into one harmonious whole. The infills of the frames – the 'skin' – offer numerous finishing options, tailored to the customer's expectations. The result is an aesthetic and sleek stand where the focus is entirely on the message that the exhibitor wants to communicate.

🚀 beMatrix presents 9 novelties at EuroShop

The city-inspired beMatrix stand (📍 C03, hall 1) gave visitors the opportunity to get acquainted for the first time with all existing beMatrix products and with the new products that were unveiled at EuroShop. These innovations will change the stand building world forever.

1. Glass frame

With the introduction of the glass frame, stand builders can now also fill the frames with glass. A perfect eye-catcher is thus created without too much effort. The welded glass frames offer all the advantages of the straight b62® frames. At the same time, they can be mounted next to each other and on top of each other and connected with the well-known beMatrix connectors.

2. beConstruct

beConstruct is a user-friendly and lightweight profile for non-load-bearing constructions. Thanks to its dimensions of 124 mm by 124 mm, this profile is perfectly compatible with the beMatrix frame system (where the width, length and height are always a multiple of 62).

3. FastClamp

The new Fast Clamp is revolutionizing our industry. From now on, only one hand is needed for screwdriving instead of two. It saves stand builders an enormous amount of time, without sacrificing the sturdiness of the stand.

In addition to these innovations, several members of the beMatrix product family received an update: the BIG SAM Light, the 124 mm double-sided light box, the Perfect Corner, the beTV integrated in the stand and a platform for the Double Deck. Last but not least, the new website was launched at the end of 2022. It also forms the gateway to the user-friendly MybeMatrix platform.

Every year, 10 000 tons of material that are still perfectly usable are thrown away in the event sector.

Are you looking for inspiration and tips on how to become a more sustainable company in the event and stand building industry? beMatrix launched its brand new podcast "ProjectC!".

Dive in and listen now on Spotify! Link: https://open.spotify.com/show/1Q10zMhN7wup3KK0d5RXC7

Our Australian client Harry The Hirer built the beMatrix pop-IN in Australia for the AIME Expo (Melbourne).

AIME is a well-known expo in Australia and the Asia-pacific region for meetings, conventions and events. It attracts all types of service providers who have something to offer such as hotels, incentive and event agencies, event companies, etc. We are so proud of this accomplishment!

View some photos of our participation in Prolight + Sound here!

This fair gave beMatrix the ideal opportunity to show three core products, namely LEDskin®, beTruss and pop-OUT.

Thanks to Choup's (BE) for helping to realize this stand & AVMS (DE) for the LEDskin® support.