This fully updated edition is thicker than ever before and contains completely new topics that you, as an organiser, just cannot afford to miss out on! Think 'green events', 'hybrid events'... But also ROI, event logistics, marketing, security and creative business models will be discussed extensively. All the other chapters have also been completely revised and updated.
EVENTS² is a complete guide for anyone interested in all aspects of the organisation of events, congresses, meetings and parties: from the preparation of the event to the event itself, and the evaluation afterwards. The book is packed with practical tips and useful checklists for both corporate events as well as private parties.
EVENTS² ensures that nothing is overlooked, while keeping your eye firmly focused on the smallest details. The book has its finger on the pulse of the very latest trends in the events industry. EVENTS² was created in collaboration with dozens of professionals in the event industry as well as event management mentors.