HO CHI MINH CITY — As organizers, we always aim for more than just a product reveal; we aim to create a cultural moment. Last weekend at Thiso Mall Sala, our team didn't just launch a car—we successfully electrified the conversation around mobility in Vietnam.
By combining the strategic debut of the mass-market BYD ATTO 2 with the show-stopping technological might of the YANGWANG U8 and DENZA Z9 GT, we executed a "halo" marketing strategy that delivered record-breaking engagement and high-quality leads.
The Strategy: A "Tech-First" Spectacle
Our primary objective for BYD Techshow 2025 was clear: break through the noise of the B-SUV segment. We knew that to sell the practical ATTO 2, we first had to sell the dream of BYD technology.
To achieve this, we deployed our "heavy artillery." We brought the YANGWANG U8 to the heart of Ho Chi Minh City. The result was instantaneous. The moment the U8 performed its signature 360-degree "Tank Turn," smartphones went up, and social media engagement spiked. This wasn't just a demo; it was a viral hook that drew thousands of curious onlookers into our ecosystem.
Once inside the booth, the conversation naturally shifted from the "impossible" technology of the U8 to the "accessible" technology of the ATTO 2.
The Star of the Show: BYD ATTO 2
While the U8 and the sleek DENZA Z9 GT grabbed the headlines, the BYD ATTO 2 captured the wallets.
Positioned perfectly for the urban family at VND 669 million, the ATTO 2 benefited immensely from the high-tech aura of the event. Visitors didn't just see a compact SUV; they saw a vehicle built on the same engineering DNA as the luxury models they had just marveled at.
Marketing Wins & Key Metrics:
Lead Generation: By utilizing the "Tank Turn" demos as a traffic driver, we saw a 40% increase in booth dwell time compared to previous activations.
Test Drives: Our team facilitated hundreds of test drives over the three-day period, with the ATTO 2’s nimble 8.3-second acceleration and transparent chassis technology proving to be key closing tools for hesitant buyers.
Direct Conversions: The "Techshow" format built immediate trust. We secured a significant number of on-site deposits, validating our belief that Vietnamese consumers are ready for high-tech, green mobility when the price is right.
Looking Ahead
The success at Thiso Mall Sala proves that the Vietnamese market is hungry for innovation. By showcasing the pinnacle of EV engineering (Yangwang/Denza) alongside our volume seller (ATTO 2), we have firmly established BYD not just as a car manufacturer, but as a technology leader.
We are incredibly proud of the turnout and the enthusiasm from the Ho Chi Minh City community. The ATTO 2 is off to a flying start, and this is just the beginning of our journey to green the streets of Vietnam.
